A short checklist for your first trade fair
A small team has to handle booth materials, travel and customer meetings at once. This checklist breaks preparation into manageable steps.
Before leaving
- Write down the goal and the people you want to meet.
- Assign booth and meeting responsibilities.
- Assign owners for travel, lodging and material delivery.
- Check contact details, materials and a short product introduction.
Post shared needs
Use the fair board to describe a transfer, shuttle or shared booth need. State the route, time, group size and costs to split. Confirm lodging expectations and payment terms directly with the other party.
During the fair
Record the next step after each meeting. Collecting business cards is only useful when someone owns the follow up.
After returning
Send personal follow ups within a few days. Review what worked and what to change at the next fair.